$7.3 million for Daylesford & Macedon Ranges Tourism

Daylesford and the Macedon Ranges is benefiting from a new Tourism Victoria campaign worth $7.3 million over the next three years. The campaign was launched by the Hon Tim Holding MP, the Minister for Tourism on 11 August, 2009, at Daylesford's Convent Gallery.

The campaign aims to create awareness for the destination in Australia and internationally.

Focussing on the theme of Spa and Wellbeing the campaign continues the long running Tourism Victoria Jigsaw campaign and will feature Daylesford and key villages in the region to create awareness for the destination in Australia and internationally.

The campaign goal is to make another of Victoria's regional destinations famous and position Victoria at the head of the next tourism trend - health and well being. In doing so it will promote Daylesford's Spa and Wellbeing offering, key villages in the Macedon region and the region's food and wine, and arts and culture.

The three-year campaign recognises that Daylesford delivers much more than many think.
"We know it is more than a village, it's a whole region, a series of villages where our local operators have created a wellbeing experiences," said Daylesford and Macedon Ranges Tourism Executive Officer Graham Middleton.

Daylesford and Macedon tourism operators and producers deliver great accommodation, fresh produce, terrific menus, first class arts and culture, and rejuvenating treatments on the back of the largest concentration of mineral springs in Australia," he told the launch.

"It is a region where vistors can enjoy indulgence and go home 'purified' with a real sense of wellbeing," said Mr Middleton. "It's a perfect balance and will be expressed in the advertising as a place where you can lead a double life."

The Visit Victoria campaign will see the region featured in interstate television advertising, a high impact launch and cinema advertising. There are online advertising and promotions on major websites, magazine inserts and print advertising and advertorial in a range of key publications.

Find out how you can get involved by contacting DMR Tourism.

Check out the television advert at http://www.tourism.vic.gov.au